News & Insights for Marketers

7 Lessons I Learned Marketing an App in Japan
New Markets

7 Lessons I Learned Marketing an App in Japan

Liftoff

What I Learned Running Mobile Ads on Snapchat
Pro Tip

What I Learned Running Mobile Ads on Snapchat

Esther Hwang

The Weather Company on Testing Creative Across Audiences
Ad Creative

The Weather Company on Testing Creative Across Audiences

Helene Trompeter

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
Ad Creative

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign

Liftoff

Are Mobile Apps China’s Next Big Export?
New Markets

Are Mobile Apps China’s Next Big Export?

Liftoff

5 Effective Strategies for A/B Testing Ad Creatives
Ad Creative

5 Effective Strategies for A/B Testing Ad Creatives

Kartick Narayan

Marketing an App in the Current “Freemium” Landscape
User Acquisition

Marketing an App in the Current “Freemium” Landscape

Liftoff

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
Community

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

Xi Tong