Mobile Heroes Blog

Pro Tip

Estimating the Incrementality of Your Paid Media Investments
Pro Tip

Estimating the Incrementality of Your Paid Media Investments

Guilherme Ude Braz

Estimando a Incrementalidade de seus Investimentos em Mídia Paga
Pro Tip

Estimando a Incrementalidade de seus Investimentos em Mídia Paga

Guilherme Ude Braz

Top User Acquisition and Monetization Tips From 2022
Pro Tip

Top User Acquisition and Monetization Tips From 2022

Ruoji Tang

5 Tips for Managing Your Waterfalls
Pro Tip

5 Tips for Managing Your Waterfalls

Gabby Bradford Pigott

Drive Better KPIs with Audience Segments
Pro Tip

Drive Better KPIs with Audience Segments

Geoff Hladik

5 Best Practices To Innovate and Create an Efficient Operation
Pro Tip

5 Best Practices To Innovate and Create an Efficient Operation

Anel Ceman & Carolina Guimarães

6 Pointers for Your Post-Acquisition Strategy
Pro Tip

6 Pointers for Your Post-Acquisition Strategy

Vivek Girotra @ Times Internet

The 6 KPIs That Every Mobile App Marketer Should Track
Pro Tip

The 6 KPIs That Every Mobile App Marketer Should Track

Utku Altunkıran @ Animation International Turkey

Following Your Hunches in Performance Marketing
Pro Tip

Following Your Hunches in Performance Marketing

Lenette Yap

Pre-qualifying Users When Targeting Becomes Less Granular
Pro Tip

Pre-qualifying Users When Targeting Becomes Less Granular

Alexey Gusev