Mobile Heroes Blog

User Acquisition

Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
User Acquisition

Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing

Janice Gao

8 Essential UA Metrics for Marketing Casual Games
User Acquisition

8 Essential UA Metrics for Marketing Casual Games

Plamen Stefanov

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
User Acquisition

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

Winnie Wen & Radostina Zhekova

Zynga's Paula Neves shares her journey from psychology to mobile marketing
User Acquisition

Zynga's Paula Neves shares her journey from psychology to mobile marketing

Paula Neves

Guia para criar a estratégia de criativos ideal de Aquisição de Usuários
User Acquisition

Guia para criar a estratégia de criativos ideal de Aquisição de Usuários

Pedro Lucena

Top User Acquisition and Monetization Tips From 2022
User Acquisition

Top User Acquisition and Monetization Tips From 2022

Ruoji Tang

Growth Strategies to Lean Into During a Recession (or All the Time)
User Acquisition

Growth Strategies to Lean Into During a Recession (or All the Time)

Dave Riggs, Co-Founder @ Apex Growth

How New App Features Attract Users for Pokerist
User Acquisition

How New App Features Attract Users for Pokerist

Veronica Menchitskaya

7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
User Acquisition

7 Skills UA Managers Need to Succeed in 2021 (and Beyond)

Aleksey Golovachev

Quick User Acquisition Tips to Start Testing Today
User Acquisition

Quick User Acquisition Tips to Start Testing Today

Max Mikhedov