News & Insights for Marketers

  • Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins

    Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins

    by Philippa Layburn | November 17, 2022

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Candywriter’s Gabby Bradford Pigott on the value of partnerships
Community

Candywriter’s Gabby Bradford Pigott on the value of partnerships

Gabby Bradford Pigott

Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing
User Acquisition

Big Fish Games’ Janice Gao on Rising through the Ranks to Become Director of Growth Marketing

Janice Gao

8 Essential UA Metrics for Marketing Casual Games
User Acquisition

8 Essential UA Metrics for Marketing Casual Games

Plamen Stefanov

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
User Acquisition

Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences

Winnie Wen & Radostina Zhekova @ Jam City

3 Ways to Level Up as an Ad Monetization Manager
Monetization

3 Ways to Level Up as an Ad Monetization Manager

Natalia Simdianova

Zynga's Paula Neves shares her journey from psychology to mobile marketing
User Acquisition

Zynga's Paula Neves shares her journey from psychology to mobile marketing

Paula Neves

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Ad Creative

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production

Harry Phillips @Product Madness

Why ROAS Is the Wrong Optimization Metric
Ad Creative

Why ROAS Is the Wrong Optimization Metric

Thomas Hopkins