News & Insights for Marketers

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Ad Creative

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production

Harry Phillips @Product Madness

Why ROAS Is the Wrong Optimization Metric
Ad Creative

Why ROAS Is the Wrong Optimization Metric

Thomas Hopkins

Top Creative Best Practices to Increase ROAS
Ad Creative

Top Creative Best Practices to Increase ROAS

Lomit Patel @ Tynker

Why UGC Is the Way of The Future
Ad Creative

Why UGC Is the Way of The Future

Christie Crable & Nicole Danser @ Liftoff

Data Analytics Will Drive App Marketing
Community

Data Analytics Will Drive App Marketing

Kathy Nguyen @ Liftoff

Designing a Winning Ad Creative Strategy in 4 Steps
Ad Creative

Designing a Winning Ad Creative Strategy in 4 Steps

Pedro Lucena @ Rei do Pitaco

Estimating the Incrementality of Your Paid Media Investments
Pro Tip

Estimating the Incrementality of Your Paid Media Investments

Guilherme Ude Braz

How To Make Your Ad Creatives Stand Out and Perform
Ad Creative

How To Make Your Ad Creatives Stand Out and Perform

Christian Gaitan, formerly @Lemon