News & Insights for Marketers

4 Lessons in Marketing Hyper-casual Games
User Acquisition

4 Lessons in Marketing Hyper-casual Games

Kate Duong

The Power of Push Notifications
Re-engagement

The Power of Push Notifications

Iain Russell

Developing a Content Strategy to Increase Retention & Conversion
Re-engagement

Developing a Content Strategy to Increase Retention & Conversion

Turner Kirk

How to unlock TV and OTT as a new performance marketing channel
How To

How to unlock TV and OTT as a new performance marketing channel

Lomit Patel

Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Brand vs Performance

Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising

Kyle Sausser

Testing and Optimizing Ad Creatives in Google UACs
Ad Creative

Testing and Optimizing Ad Creatives in Google UACs

Alessandra Miuccio

Building A Growth Marketing Team To Drive Measurable Results
Pro Tip

Building A Growth Marketing Team To Drive Measurable Results

Jason Conger

Why Developing a Strong Brand Is Important for Your Business
Brand vs Performance

Why Developing a Strong Brand Is Important for Your Business

Melanie Zimmermann