In-Depth

Ad Creative

Featured

2023 Mobile Ad Creative Index
Article

2023 Mobile Ad Creative Index
Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
Article

Beyond Creative Tests: How Trailmix Turned Watch Time Data Into Creative Wins
Why UGC Is the Way of The Future
Article

Why UGC Is the Way of The Future

In-Depth

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Article

How Mobile Marketers Can Tap AI to Enhance Creative Testing, Analytics, and Production
Top Creative Best Practices to Increase ROAS
Article

Top Creative Best Practices to Increase ROAS
Why ROAS Is the Wrong Optimization Metric
Article

Why ROAS Is the Wrong Optimization Metric
Designing a Winning Ad Creative Strategy in 4 Steps
Article

Designing a Winning Ad Creative Strategy in 4 Steps
How To Make Your Ad Creatives Stand Out and Perform
Article

How To Make Your Ad Creatives Stand Out and Perform
Winning with UGCs and Live Action Creatives
Webinar

Winning with UGCs and Live Action Creatives
Episode #48: What 99% Of Ads for Mobile Apps Misses: The Creative Index Report
Article

Episode #48: What 99% Of Ads for Mobile Apps Misses: The Creative Index Report
2022 Mobile Ad Creative Index
Article

2022 Mobile Ad Creative Index
Capturing New Users with Powerful Creative
Webinar

Capturing New Users with Powerful Creative
Episode #39: How These Ads Outperform Native Content
Article

Episode #39: How These Ads Outperform Native Content
Episode #6: Playable Ads and Insider Tips on Getting Free Ad Campaigns
Article

Episode #6: Playable Ads and Insider Tips on Getting Free Ad Campaigns
Episode #4: Ad Creatives with Gamesture, Lovoo, Gazeus Games & Liftoff
Article

Episode #4: Ad Creatives with Gamesture, Lovoo, Gazeus Games & Liftoff
Episode #2: Creative Testing with Wooga, Product Madness and Playstudios
Article

Episode #2: Creative Testing with Wooga, Product Madness and Playstudios
How Liftoff Builds Your Ad Creatives
Article

How Liftoff Builds Your Ad Creatives
2021 Mobile Ad Creative Index
Article

2021 Mobile Ad Creative Index
Creative Strategies for Gaming Apps
Webinar

Creative Strategies for Gaming Apps
Making Ad Creative the Core of Your Mobile Marketing Strategy
Article

Making Ad Creative the Core of Your Mobile Marketing Strategy
The Core Pillars Of Creative Testing and How To Apply Them
Article

The Core Pillars Of Creative Testing and How To Apply Them
6 Insider Tips to High-performing Ads
Article

6 Insider Tips to High-performing Ads
Level Up Your Creative Strategy With 6 Game Changers
Article

Level Up Your Creative Strategy With 6 Game Changers
Making the Most of TikTok Ads
Article

Making the Most of TikTok Ads
Ad Creative Strategies on iOS 14.5
Webinar

Ad Creative Strategies on iOS 14.5
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Article

Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Testing and Optimizing Ad Creatives in Google UACs
Article

Testing and Optimizing Ad Creatives in Google UACs
Designing Ads for a Post-IDFA World
Webinar

Designing Ads for a Post-IDFA World
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Article

How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Scale Performance The Right Way: A Great UA Creative Process
Article

Scale Performance The Right Way: A Great UA Creative Process
Designing Ads for TikTok
Webinar

Designing Ads for TikTok
The Art and Science of Building a Performance Design Team
Webinar

The Art and Science of Building a Performance Design Team
How to Build a Team of Performance Designers
Article

How to Build a Team of Performance Designers
Mobile Ad Creative Tips and Tricks
Webinar

Mobile Ad Creative Tips and Tricks
The Weather Company on Testing Creative Across Audiences
Article

The Weather Company on Testing Creative Across Audiences
Interactive Ads
Webinar

Interactive Ads
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative